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A Strategy “Must Read”

There are a zillion strategy articles and books and many of them are useful, but so often they are “flavor of the month” and more cheerleading and self-help than meaningful guides.  The article below from strategy+business is one of those that rises above the clutter, and, importantly, it has at least as much applicability to small and mid-market companies as the large ones that were the basis for the underlying research. Give this one a read and let the suggestions sink in for awhile.http://www.strategy-business.com/article/Creating-a-Strategy-That-Works?gko=d53a6

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